Product Overview
Kenny's Luxury Rentals is a premier destination for unparalleled automotive experiences. At Kenny's, we redefine the essence of car rental by offering a curated selection of high-end vehicles that embody sophistication, style, and performance. Our app seamlessly connects discerning individuals with a fleet of luxurious automobiles, providing a gateway to unparalleled driving pleasure.
Discover a world where elegance meets innovation as you browse through our meticulously maintained collection of top-tier vehicles. From sleek sports cars to opulent sedans and spacious SUVs, each vehicle in our fleet is chosen to elevate your journey and leave a lasting impression. Kenny's Luxury Rentals is more than just a rental service; it's an invitation to immerse yourself in the epitome of automotive excellence.
Responsibility
UI Designer
UX Designer
Graphic Designer
Tools
Figma
Sketch
Photoshop
Problem Statement
In the realm of luxury car rentals, there exists a notable gap in user experience and accessibility that demands attention.
Goals
To provide an exceptional user experience, enhancing accessibility to high-end vehicles, and establishing the platform as a symbol of automotive luxury.
Design Process
The design process for the Kenny’s Luxury Rentals app involves a series of iterative stages to ensure that the final product meets the needs of users and provides an optimal experience. Below is a step-by-step guide to the design process of the App
Understanding
User Research
User Interview
Competitve Analysis
Definition
User Personas
Empathy Map
User Journey
Ideation
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
Feedbacks
Conclusion
Future Concept
Design Timeline
1st week
2nd week
3rd week
4th week
5th week
6th week
Understand
User Research, User Interview, Competitve Analysis
Define
User Personas, Empathy Map, User Journey
Ideate
User flow, Card sorting, Information Architecture
Design
Wireframe, HI-Fi Design, Prototype
Test
Feedbacks, Conclusion, Future Concept
Target Audience
The target audience for Kenny's Luxury Rentals app would be individuals who appreciate and seek a premium and exclusive driving experience. The app is designed to cater to a demographic that values luxury, style, and performance in their choice of vehicles.
User Research
In my journey to empathize with certain individuals, i conducted several surveys, researches, and one on one avenues to understand the struggles of individuals pertaining to car rentals and delivery in the situated area of Abuja, Nigeria. Some individuals were convinced there could not be a better change to the current state of car rental ventures while some felt it could be seriously improved in various sectors, while some were inconclusive about the questions..
However, taking all these into consideration, personally i felt a lot it could be improved.
Company Name
Company Info
Vehicle Delivery
Driver Calls
Vehicle Tracking
Turo
Peer to Peer Car rental
Zip Car
Focuses on urban dwellers and their dynamic lifestyles.
Avis
Car Rental
Competitive Analysis
Due to the research carried out there has not been any car rental mobile apps in existence for a while in the situated areas of Abuja, Nigeria and we have to give credit to the pioneer companies that spearheaded the service and subject them to analysis and comparison with the App
Unique Features
Driver Calls - Kenny’s Luxury rentals is equipped with a state of the art call section which enables a user to communicate with the personnel tasked with delivering the vehicle requested to the User
Vehicle Tracking System - Kenny’s Luxury Rentals possesses a VTS feature which allows Users track their requested vehicles and the time of arrival to create quality assurance and a sense of security.
Vehicle Delivery - Kenny’s Luxury Rentals delivers your car to your doorstep.
Empathy Map
Thinks
Concerned about the hassle of traditional car rental processes
Wants to make a statement with a prestigious vehicle
Needs assurance that the chosen vehicle aligns with personal preferences and business image.
Feels
Frustrated with generic car rental experiences
Anxious about the condition and cleanliness of the vehicle
Values the importance of a seamless and premium experience.
Does
Prioritizes efficiency in the reservation process due to a busy schedule.
Researches luxury car models and features before making a decision.
Expects a high level of customer service and attention to detail.
Says
I need a car that reflects my professional image during business trips
It's important that the reservation process is quick and straightforward
I want to be sure about the features and condition of the luxury car I'm renting
Having a personalized experience would make me feel valued as a customer
Pain Points
1.
Complex Reservation Process
Users may find the reservation process cumbersome and time-consuming, especially if it involves multiple steps or unclear instructions.
2.
Lack of Detailed Vehicle Information
Users may feel hesitant if there's insufficient information about the luxury vehicles, including features, condition, and interior amenitie
3.
Limited Personalization Options
Users like Alex may desire a personalized experience but find limited options to customize their rental according to preferences.
User Persona
Bio
Agba Oli Ekun is a 24 year old graphic designer situated in the capital of Nigeria, Abuja.
Agba works a 9-5 Job at Dexima Photography studios, he is also a part time Graphic designer.
Goals
Create a seamless interaction for one to order food amidst busy schedules and tasks
Improve delivery services to maintain accurate timing for delivery
Provide exceptional preservation mediums to keep food fresh and at the required temprature
Eliminate Exorbitant pricing on foods and goods
Personality
Hardworking
Smart
Expressive
Thoughtful
NAME:
Agba Oli Ekun
AGE:
35
EDUCATION:
University of Calabar
JOB:
Graphic Designer
LOCATION
Calgary, Alberta
HOBBIES:
Hiking and dancing
Information Architecture/User Flow
Get Started
Welcome Screen
Splash Screen
Convertible
Vehicles
Cards
Hamburger
Home
SUV
Sedan
Rent
Book Now
Proceed to checkout
Checkout
Processing your payment
Payment Successful
Your Vehicle is on it’s way
Start
Sketches/Low-fidelity Wireframes
High Fidelity Screen
Home Screen
The home screen of Kenny's Luxury Rentals app is meticulously designed to captivate users with an immediate sense of sophistication and ease of navigation. Here's a detailed description of the homescreen
The splash screen begins with a subtle animation of the Kenny's Luxury Rentals logo. This animation adds a touch of dynamism to the brand identity, creating a memorable and polished first impression.
Other Screens
Color Palette
Typography
Primary Color
Secondary Color
Shades
Shades
#FFFFFF
#000000
Style Guide
Aa
Font
Montserrat
Aa
Font
Sequel100black75
Aa
Montserrat
Bold
Aa
Montserrat
Semibold
Aa
Montserrat
Medium
Aa
Sequel100black75
Bold
Thank you for viewing
Reach out via email: hellokenny.ui@gmail.com
Lessons & Next Steps
Throughout the course of my research, findings, empathizing, sketches, wireframing, designing, re-iterations, and protoyping, ive gotten to deduce that so many users have different tastes, likes, dislikes and many more Uninterested in everything. these are some of the key lessons i have learnt over the course of this project.
Possible next steps would involve taking actionable measures to refine the design, address identified challenges, and continuously improve the user experience.
Users have diverse preferences, dietary restrictions, and expectations. It's crucial to design for a broad range of users, considering factors such as dietary preferences, allergies, and cultural differences.
While visual appeal is important, it should not compromise functionality. Striking a balance between an aesthetically pleasing design and a user-friendly interface is crucial for a positive user experience.
Lessons Learned
Next Steps
The booking page of Kenny's Luxury Rentals app is meticulously crafted to provide users with a seamless and intuitive experience while reserving their preferred luxury vehicle. Here's a detailed description of the booking page
Key Takeaways
Creating the Kenny's Luxury Rentals app involves several key takeaways that contribute to the success of the platform and the satisfaction of its users.
the key takeaways involve a focus on user experience, efficiency, transparency, personalization, and maintaining a consistent and visually appealing brand image. These principles contribute to the creation of a successful and well-received luxury car rental app like Kenny's Luxury Rentals.