Lofi Wireframes
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User Journey
Task 1
Action
Task 2
Task 3
Task 4
Task 5
Happy
Happy
Excited
Phenomenal
Ecstatic
Tasks Lists
User Emotions
Improvement
Opportunities
Signing Up
Food Customisation
Payment process
Delivery Process
Log Out
Competitive Audit
Features
Customization
Delivery
Preservation
Glovo
Jumia foods
Chow Deck
Gusto
Despite the Research Carried out, Food vending app has been in existence for a while and we have to give credit to the pioneer companies that spearheaded the service and subject them to analysis and comparison with the yumster app
User Personas
EDWIN EKWERE
Create a seamless interaction for one to order food amidst busy schedules and tasks
Improve delivery services to maintain accurate timing for delivery
Provide exceptional preservation mediums to keep food fresh and at the required temprature
Eliminate Exorbitant pricing on foods and goods
Edwin Ekwere is a 24 year old Photographer situated in the capital of Nigeria, Abuja.
Edwin works a 9-5 Job at Dexima Photography studios, he is also a part time Graphic designer.
Bio
Goals
Motivations
Ease
Price
Speed
Comfort
Flexibility
Preferred Medium
Phone
Computer
Frustrations
Lack of time to complete certain tasks before the close of work
Current state of the Nigerian Economy
Age:
24
FAMILY:
Single
LOCATION:
Abuja, Nigeria
EDUCATION:
University of Uyo
OCCUPATION:
Photographer
Pain Points
Pain point 1
1
Inaccurate Order Fulfillment
Miscommunication or errors in the ordering process have led to inaccurate deliveries
Pain point 2
2
Lack of Customization Options
Some food delivery apps have lack customization, making it challenging for users to specify dietary preferences when placing orders
Pain point 4
4
Delayed Deliveries
Issues with delivery times and delays can occur due to various reasons, including high demand, traffic, and logistical challenges. Customers may become dissatisfied if their food arrives late.
Pain point 3
3
Quality of Food
The quality of food may be compromised during the delivery process. Items that are supposed to be hot may arrive cold, and certain dishes may not travel well
On my mission to understand certain personalities, I carried out multiple surveys, research initiatives, and individual sessions to fathom the challenges individuals face related to food vending, restaurants, and food distribution in the respective area of Abuja, Nigeria. A number of individuals were persuaded there was no possible improvement to the prevailing condition of food delivery, while some believed that substantial enhancements could be made across many areas, and others were undecided about the matters. However, incorporating all these viewpoints, I personally inferred that a lot has the potential for refinement.
The subsequent items, as indicated by respondents I've recorded, will be essential in moving the initiative forward and enhancing the user's interaction.
User Research
Highlights 1
1
Various streams of customizable choices on food vending apps
Highlights 2
2
Providing a Suitable and easy app for users to navigate
Highlights 3
3
Eliminate dependency on third party delivery services.
Highlights 4
4
Provide a digital Menu for users to peruse when they scan a barcode
Through rigorous research, i was able to speak to certain individuals in the situated area about their opinions on how food vending apps could be better
My Role
I found the problem to be a lack of an all-in-one app to make these services come alive.
Taking all these into consideration i drafted up wireframes, Low-fi and Hi-fi designs to address the problems.
After creating the designs, the next was to bring the design to life for better interaction and usability.
When all was done, i re-iterated the design along with the prototype to check for bugs and inconsistencies
Empathize
Ideate
Understand
Define
Prototype
Design Process
The design process for the yumster app involves a series of iterative stages to ensure that the final product meets the needs of users and provides an optimal experience. Below is a step-by-step guide to the design process of a food app
The Problem
The Goal
The primary goal of yumster app design is to create a seamless and delightful user experience that addresses the diverse needs and preferences of individuals in their culinary journey.
In the situated Area of Abuja, Nigeria Many Individuals and Restaurants struggle with the absence of an All-in-one app that consists of Order, Digital Menu, and a delivery service.
the concept of yumster aims to provide an all in one platform to carry out these duties.
Project Overview
Yumster is a cutting-edge mobile application designed to revolutionize the way users explore, discover, and enjoy the world of food. This comprehensive food app aims to provide a seamless and delightful experience for food enthusiasts, offering a diverse range of features to cater to various culinary preferences.
My Role
Solo UX/UI Designer
My Responsibilities
User Research
Ideation
Visual Design
Interaction Design
Wire framing and prototyping
Tools
Yumster
Food App Design
Project Duration
October-November 2023
Lessons & Next Steps
In the span of my investigations, insights, compassion, drafting, structuring, producing, revisions, and prototyping, I've come to learn that a multitude of users possess varying preferences, enjoyments, aversions, and a variety of indifference towards many things. These are a few of the significant learnings I've gathered over the duration of this endeavor.
Possible next steps would involve taking actionable measures to refine the design, address identified challenges, and continuously improve the user experience.
Greetings! I am Akande Kehinde, a diligent and perceptive Product and Graphic Designer. I have amassed over 7 years of experience in these respective arenas, fine-tuning my competencies and capabilities. My drive is ever-growing, aiming to excel, meet my clients' requirements and exceed their anticipations with each assignment. I look forward to collaborating with you on any potential ventures, and assure you of unparalleled excellence.
Let’s Connect
Email: akandekenny9@gmail.com
Phone : 09167624147
Whatsapp: 08146075937
Linkedin : Kenny Akande
Users have diverse preferences, dietary restrictions, and expectations. It's crucial to design for a broad range of users, considering factors such as dietary preferences, allergies, and cultural differences.
While visual appeal is important, it should not compromise functionality. Striking a balance between an aesthetically pleasing design and a user-friendly interface is crucial for a positive user experience.
Lessons Learned
Next Steps
Impacts
Improved User Satisfaction
1
Users found the product more intuitive, enjoyable, and aligned with their needs, resulting in a positive perception of their user experience.
Time and Cost Savings
2
Users spend less time figuring out how to use the product, and the business saw reduced support costs.
Strategic Business Impact
4
Due to the positive user experience the product was able to be Unique in the market.
Improved Brand Perception
3
The design positively influenced the perception of the brand. Users associated positive experiences with the brand, leading to increased trust and loyalty.
Style Guide
Colour Palette
Fonts
Aa Zz
Aa Zz
Montserrat Alt - Bold
Aa Zz
Aa Zz
Poppins - Medium
Poppins - Regular
Poppins - Light
079641
F1BF43
E0EAEE
626262
Usability Testings
The time allocated to the project did not allow for a prototype to be tested. The team agreed to carry out usability tests and gather feedback after development of the product. The development stage of the product is close to completion.
Onboarding Screen
Home Screens
Cart and Favorites
Profile and Delivery Address
Payment Screens
Delivery System
Delivery Vans
Delivery Packs
Yumster Opening Flyer